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Marketing Executive

Marketing Executive

Hertford

£28,000pa +extensive benefits

Our well-established client is seeking a Market Executive to join their team.

The main role of Marketing Executive will be to support the Marketing & Business Development Manager in carrying out their duties and responsibilities.

You will be expected to work as a team member within your practice area and the firm as a whole.

Main duties and responsibilities of the Marketing Executive:

  • Assist with the implementation of the firm’s marketing and business development strategy
  • Assist with the delivery of marketing campaigns across multiple channels (online, offline and events) ensuring they achieve the objective, run smoothly and deadlines are met
  • Contribute to web development projects including working with agencies on the objective, implementation, delivery, launch and review
  • Publish content on the firm’s website using the content management system (Wordpress) ensuring it is optimised for search engines, up to date and accurate
  • Manage the article schedule with practice areas and post regular content on the website and social media
  • Maintain the firm’s mailing data (MailChimp) through accurate recording of contact information, unsubscribes, preferences and use of segments
  • Co-ordinate the newsletter programme (MailChimp) working with practice areas and our agency on the scheduling, content, design, sign off, deployment and analytics
  • Create and deploy other email communications e.g.

    event invitations
  • Manage social media on Linked In, Twitter and Facebook (using Hootsuite) by generating content and engaging with our network as well as reviewing analytics
  • Collect news for the firm’s internal newsletter, The Long & Short of It, build it in Mailchimp, proof, organise sign off and deployment
  • Write content for a variety of purposes such as design briefs, news stories, profiles and standfirsts
  • Co-ordinate the submissions process for legal directories including briefing solicitors on best practice and updating online profiles on directory platforms
  • Work alongside the operations team on the implementation of enquiry tracking, client reviews and questionnaires and looking for ways to improve the process and learn from the data
  • Monitor our review platform, manage profiles and post responses
  • Assist with competitor and market research activities
  • Assist with the advertising and editorial calendar of articles and adverts
  • Manage the ordering and printing of branded stationery and collateral and monitor stock levels
  • Share networking opportunities with fee earners, maintain the Events calendar, and manage bookings for events they attend
  • Diary management for business development meetings
  • Hosting online events on Zoom and Teams to enable our solicitors to network through webinars and roundtable discussions, co-ordinating the technical aspects, invitations and responses, presentation, and delegate communications
  • Liaising with the Hertfordshire Chamber of Commerce (and other networking groups) regarding events that we co-host plus other presentation and speaking opportunities for our solicitors
  • End to end delivery of physical events, in house and external, including creating a format and critical path, venue/room bookings, sourcing suppliers, catering, entertainment, decorations, communications, set up and pack down
  • Organise and run events for the firm’s employees
  • Support for various public relations initiatives such as charitable fundraising, patronage of local museums and festivals, and the firm’s involvement with the office of the High Sheriff of Hertfordshire
  • Use Google Analytics, email and social media analytics to contribute to the reporting on performance of marketing and business development activities and make suggestions for continuous improvement
  • Contribute to budget management through cost tracking and processing invoices

Essential qualifications and experience for the Marketing Executive:


  • At least two years’ experience in marketing
  • Experience working in professional services
  • Knowledge of CMS, SEO, CRM and data management
  • WordPress
  • MailChimp
  • Microsoft Office Suite
  • Excellent command of English – written and verbal
  • Excellent attention to detail
  • Customer focused
  • Strong organisational skills
  • Able to create and follow a plan, work to deadlines and a budget
  • The ability to manage and prioritise multiple tasks
  • Creative and energetic with a hands-on approach
  • Professional, confident, and friendly with the ability to build effective working relationships internally and externally
  • Flexible and adaptable mindset
  • Willingness to work outside normal office hours
  • Car owner and driver

Desirable experience:


  • Zoom and Teams
  • Google Analytics
  • Hootsuite (or other social media scheduling tool)
  • Adobe Photoshop and InDesign
  • Canva
  • Experience working with agencies and external organisations
  • A higher education qualification, especially in marketing or business



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*If you’re ready for a new challenge and want to be part of the team delivering this essential work, please call Marie on 0203 750 0575

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